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Four Decades of DFW Multifamily Expertise
Originally founded over 30 years ago, The Apartment Group was relaunched in 2025 as a boutique multifamily investment firm focused on acquiring and operating quality properties across the Dallas-Fort Worth metroplex.
Info@theapartmentgroupdallas.com
Dallas | Texas
Jeff Price
Founder & Principal
Education
BBA (Accounting) - The University of Texas At Austin
Jeff founded The Apartment Group 34 years ago and has since closed on transactions representing____
multifamily units. As TAG is reactivated as an operating and investment platform, Jeff will oversee all aspects of the firm’s strategy, including investment decisions, deal sourcing, and partner communication.
Experience
- 40 years of experience in the multifamily investment sales market, with over $14 billion in transactions closed to-date.
- Founded The Apartment Group in 1991 as one of Dallas's first boutique multifamily investment sales and consulting firms that was acquired by Jones Lang LaSalle ("JLL") in 2012. After building and leading JLL's Texas multifamily investment sales platform, Jeff was tapped to start the Dallas investment sales office for Walker Dunlop in 2018.
Robert is Managing Principal at The Apartment Group, after spending the first 13 years of his career in institutional real estate fund management. Robert manages the firm’s day-to-day operations and execution of the firm’s investment strategy, including deal sourcing, asset management, and capital formation.
Experience
- 13+ years of experience in institutional real estate private equity
- Vice President, Thackeray Partners: managed a portfolio totaling over $850 million in asset value & sourced investment opportunities representing over $135 million in equity
- Vice President, Thackeray Partners: managed a portfolio totaling over $850 million in asset value & sourced investment opportunities representing over $135 million in equity
Robert Taylor
Managing Principal
Education
BBA (Finance), BA (Plan II Honors) - The University of Texas at Austin
room details
ROOM DIMENSIONS
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Water Storage
02
Fire Exiting
03
Solar systems
04
Children Playground
05
Swimming Pool
villa amazing features
why you should choose it
villa plan
FLOOR PLANS
Strategy Overview
We are highly selective in the assets we pursue, focusing on properties with strong fundamentals, modern construction standards, and a clear bias toward vintage 1995 or newer. Our goal is to acquire assets that are well-positioned to deliver durable value over the long term.
- We operate with the conviction that multifamily should be an income-producing asset class and are committed to maximizing current yield and cash distributions for our partners.
We maintain a disciplined approach to leverage, favoring single-asset, fixed-rate loans from agency lenders or relationship-driven banks. This conservative financing posture protects downside risk and enhances long-term optionality.
We believe value is created at the property level. Our team is deeply engaged in every aspect of asset performance, from leasing to expense control to capital planning. We are committed to best-in-class operational execution and view hands-on management as core to our success.
We hold ourselves to the highest standard of follow-through and integrity. At The Apartment Group, we do what we say we're going to do. Our partners rely on us not only for results, but for responsiveness, transparency, and a collaborative spirit. We prioritize being the best partner we can possibly be—every step of the way.
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